
Who is she?
Brazilian Product Designer dedicated to crafting experiences that simplify the complex.
I bridge the gap between user-centric design and business goals, delivering intuitive and effective products that drive results. With experience in complex product environments and a focus on AI-driven innovation, I collaborate with cross-functional teams to transform business needs into elegant, user-friendly solutions.
LAST PROJECTS
EXPERIENCE
Since May
Senior Product Designer
MONEST
At Monest, I'm diving into Conversational AI, Agentic AI and Intel optimizations in collections for the biggest brazillian banking players.
I'm responsible for delivering an exceptional AI negotiation experience across Voice and WhatsApp channels., as well as planning and conducting deep interviews, shadowings or facilitating workshops with cross-functional teams.
2023 - 2026
Senior Product Designer
GEP WORLDWIDE
Delivered a user-centric experience on the B2B enterprise platform Costdrivers during its legacy phase-out, utilizing in-depth UX research, strategic design, and AI.
By ensuring alignment and managing trade-offs with engineering and product teams, C-level executives and other stakeholders, we established a consistent iteration cycle aimed at enhancing user delight and revenue growth.
2022-2025
Visual Designer
FTD EDUCATION
Designed landing pages, visual identities for digital products, campaigns, and events within established design systems and brandbook.
2020-2025
UX/UI Designer
OPTIU
Specialized in UX research, user experience, and interface design, with a focus on website design, A/B testing, and conversion optimization.
2020
UX/UI Designer
BLEND AGENCY
Optimized user flows, designed A/B tests for growth strategies and created visuals for landing pages, email campaigns, and paid media.
2016
Graphic Designer
INOVAMIDIA
From Design Intern to Lead Designer, I created visual identities and guided the design team across digital and print projects.
EDUCATION
2026
AI for Designers
Interaction Design Foundation
Exploring AI tool integration in design processes, from prompt engineering to ethical implementation.
2014-2015
Art & Technology
Saxion University of Applied Sciences - NL
As a Science Without Borders scholarship recipient, I studied Design and Technology with an international Academic community.
2013-2018
Bachelor of Design
University of the State of Bahia
Design degree with focus on Design Thinking and HCI. Completed international exchange and worked in research and teaching.
SKILLS AND INTERESTS

GenAI & LLMs
Prototyping & Testing
Design Ops
Product Analytics
User Research
Cats

